Understanding the Intention of Information Contribution to Online Feedback Systems from Social Exchange and Motivation Crowding Perspectives
作者： Yu Tong , Xinwei Wang , Hock-hai Teo
关键词: Factor cost 、 Psychology 、 Motivation crowding theory 、 Empirical research 、 Consumer behaviour 、 Knowledge management 、 Personalization 、 Crowding 、 Social exchange theory 、 Marketing 、 Purchasing
摘要: … Attempting to fill the above gaps, our study draws on social exchange theory and motivation crowding theory to formulate a theoretical model to explore both costs (demotivators) and …
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