Developing group perceptions through communication : extensions of the saying-is-believing effect

摘要: When people communicate to an audience about a target, they tune their message the audience's opinion. Moreover, memory for and impressions of target conform opinion, these effects are mediated by degree tuning. This "saying-is-believing" (SIB) effect has been explained in terms communicators developing shared reality with audience. The current research extends SIB (1) demonstrating that occurs when topic communication is group rather than individual, (2) exploring size on effect. In Experiment 1, participants communicated audiences consisting either one person or three who liked disliked group. Audience opinion affected participants' subsequent memories through different paths, depending size. one-person case, were favorability messages (the effect). contrast, three-person had direct (i.e., unmediated) impressions. goal 2 was test whether would occur under conditions designed maximize emphasis communicators' own decrease influence received validation from audience, occurred impressions, but not memories. consisted interdependent individuals, however, both Implications findings interpretation discussed.