Movie advertising playback systems and methods
作者： Thomas S. Gilley , Brenda Pomerance , Eric Hoffert , Rabih Nassar
DOI:
关键词: Advertising 、 Computer science
摘要: An ad in a movie can be static having position the that cannot moved, or dynamic changed. When viewer of wishes to skip portion containing ad, playback system determines whether is dynamic. If static, then only preceding skipped, is, unskippable; this technique referred as “bounceback” since end bounces back start ad. dynamic, moved after skip; “slipad” slips later movie. has multiple ads, some and
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