Modélisation du capital de marque en milieu industriel basée sur les acheteurs
作者： M. Damperat , A. Lewicki , A. Jolibert
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摘要: Cet article propose et teste empiriquement un modele de capital marque adapte au milieu industriel base sur les acheteurs. Nous conceptualisons le industrielle comme construit second ordre, examinons son role mediateur ainsi que d’antecedent la reputation l’entreprise.
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