Who pays to view wildflowers in South Africa
作者： Martinette Kruger , Armand Viljoen , Melville Saayman
DOI: 10.1080/14724049.2013.871286
关键词: Market segmentation 、 Wildflower 、 Cluster analysis 、 Ecotourism 、 Nature tourism 、 Natural (archaeology) 、 Environmental protection 、 Visitor pattern 、 Economic geography 、 Geography
摘要: This research identified viable target markets at two national parks in South Africa, using market segmentation based on demographic characteristics. We surveyed international, domestic and local wildflower-viewing visitors labelled three distinct clusters with appropriate flower names: Namaqualand Daisies, Gazanias Wild Flaxes. Our results show that such clustering is a useful tool for producing clear visitor profile. It enabled us to provide strategic insights managing wildflower viewing similar natural events, according the preferences of specific segments.
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