Toward a Pragmatic Understanding of the Advertising and Public Policy Literature

摘要: Abstract Research on advertising and public policy has been both plentiful cross-disciplinary. Despite the vast knowledge base topic, an understanding of this body research from different perspectives not achieved. This paper examines all articles that were published in five primary journals over a 24-year period. Categorical descriptive information these 130 is presented along with conceptual model serves as framework to understand existing literature disciplines provide perspective pragmatic potential for role actual decision making policy. The reviewed future are offered.