The impact of a new online channel: An empirical study
作者： Qiang (Steven) Lu , Yupin Yang , Ulku Yuksel
DOI: 10.1016/J.ANNALS.2015.06.006
关键词: Hospitality industry 、 Empirical research 、 Business 、 Price dispersion 、 E-commerce 、 Direct marketing 、 Product market 、 Economic impact analysis 、 Microeconomics 、 Price premium 、 Commerce
摘要: Abstract This paper investigates the impact of adding a direct online channel on firm and its intermediaries. We develop set testable hypotheses then empirically test them longitudinal transaction dataset from hospitality industry. Our results show that introduction significantly reduces price premium charged by intermediaries, varies across consumer segments product markets. More interestingly, we find that, after adoption channel: (1) intermediaries are not necessarily worse off; (2) dispersion increases for products sold through both channels; (3) increase is higher
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