Exploring public universities as social enterprises

摘要: The purpose of this paper is to explore how universities attempt balance meeting their traditional mission education, research and community engagement while remaining economically sustainable.,A survey was conducted in 2014 university executives found that Australia are rapidly transitioning from public supported institutions an organizational form much more like social enterprise, with all the organizational, marketing ethical ramifications.,Australian were be focused on maintaining financial viability most significant source future revenue for Australian perceived international students.,The findings have tremendous policy implications – suggesting a shift classification education what generally considered good increasingly as private contemporary market place, increasing importance students.