Method and system for improved interactive television processing

摘要: A method and system for providing a transactional environment including server (1 00) one or more set- top boxes (108)in communication with the server. The stores product information data, which is updated in as soon data changes. set-top receive well navigable displays single transmission, guide user through ordering process on his her television 09). may navigate complete real-time basis using remote control 10A). information, e.g., available inventory, changes, replaces outdated page basis.