Does Water Context Matter in Water Conservation Decision Behaviour

摘要: This study examines whether water scarcity context affects conservation decision behaviour. We do this analysing a model that includes perceived message credibility, consumption risk, and personal involvement variables. The sample consists of residents more than 20 Spanish cities, contexts (n = 420) non-scarcity 217) are compared. Spain was chosen because it is one the most water-stressed (difference between reserves) countries in Europe, key factor affecting efforts. employ regression analysis with partial least squares (PLS) multi-group techniques. Two relevant findings can be highlighted. First, variable practices. Second, although general our not sensitive to context, we observe individuals living areas report greater levels conclude by providing implications for managers policymakers suggesting avenues future research.