A success factor model for electronic markets: Defining outcomes based on stakeholder context and business process

摘要: Although many electronic markets have opened up, adoption of marketplaces worldwide has been lower than expected. It is still unclear what the exact effects are, how they emerge, and will eventually turn out to be most successful in industry. Several consultancy firms, e.g. Forrester, Merrill Lynch, Morgan Stanley, made statements on success factors markets, such as acquiring domain expertise, a critical mass users. However, none those empirically studied. Because high failure rate this research tries identify specific that might crucial for market success. Through literature review previous research, an exploratory model developed specify factors. Case study examples are used assess validity illustrate economic could experienced by both itself, buyers sellers, focusing conditions under which likely fail or