If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
DOI: 10.1016/J.BUSHOR.2011.10.009
关键词: Mobile business development 、 Social media optimization 、 Business 、 Social media 、 Viral marketing 、 Advertising 、 Mobile search 、 Mobile Web 、 Mobile device 、 Marketing research
摘要: … of the standard communication repertoire for many companies. … programs. We present four pieces of advice for mobile social … , we discuss how companies can make use of these specific …
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