Key elements for implementing a strategic sustainability perspective in the product innovation process

摘要: Abstract This article aims to present identified key elements for successful implementation of a strategic sustainability perspective in the early phases product innovation process. In-depth interview studies were conducted six companies within same corporate group. These, together with review literature, previous research and company documents, foundation evaluating if how has been successfully implemented on day-to-day basis processes studied companies. The results are divided into strengths challenges regard implementing From this research, eight have identified. These four categories: organization, internal processes, roles, tools. It is posited that incorporating these will encourage perspective, which support company's long-term success.