What type of organisation is best to lead regional tourism?: Beyond the dogma off the market model of regional tourism governance

摘要: This paper examines conventional wisdom about the superiority of neoliberal market-led approach in leading regional tourism development. The rise and market management philosophies over last 30 years has contributed to an incontrovertible 'truth' that organisations (RTOs) established led by business actors are best placed lead Despite this dogma, little evidence surfaced support notion offer a superior model governance. capacity two different Brazil, RTO government-led RTO, operating same geographical space Focusing on each organisation lead, findings reveal requires more nuanced attention, both types RTOs have important, potentially complementary, roles play tourism.