The Role of Social Norm in User-Engagement and Appreciation of the Web Interface Agent Bonzi Buddy
作者： Johan F. Hoorn , Henriette C. van Vugt
DOI: 10.1007/11821830_45
关键词: Web site 、 Empathy 、 User engagement 、 Social psychology 、 Group norms 、 Psychology 、 Interface (computing) 、 Web agent 、 Peer group
摘要: Whether or not an agent application is accepted rejected only the effect of its empathic qualities but also assessment empathy by user as influenced peer group norms. If a Computer Science student visits, for example, Web site that advertises Bonzi Buddy agent, he she will be prejudiced against before even interacting with it and despite advertises. One factors causing these effects students reckon norms their peers, who forbid appreciating Microsoft applications in first place, particularly may judged childish. This study focused on peer-group individual judgments Buddy. Hypotheses other details experiment can found Hoorn Van Vugt (2004).
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