Competitive Priorities and Innovation in SMEs: A Brazil Multi-case Study

摘要: This study uses the qualitative approach and multi-case method to analyze influence that competitive advantages exerts in innovation given specific context of research. Among main results are mains factors generate innovative practices researched companies quality, flexibility, delivery cost, this order importance, as generators surveyed companies. The quality flexibility were related technological product process innovations. In non-technological innovations, influenced marketing organizational Flexibility generated innovations cost innovation. research can make it easy redirect future public policies small businesses. We discovered does not occur only through acquisitions heavy investments technology. strategic reorganization decision-taking processes contribute