New market development of platform ecosystems: A case study of the Nintendo Wii
作者： Yuki Inoue , Masaharu Tsujimoto
DOI: 10.1016/J.TECHFORE.2017.01.017
关键词: Marketing 、 Two-sided market 、 Competition (economics) 、 Business 、 Spite 、 Video game 、 Ecosystem 、 Installed base 、 Theoretical models 、 Market development 、 Management of Technology and Innovation 、 Applied psychology 、 Business and International Management
摘要: The platform ecosystem could generate unlimited innovation with outside complementors and various consumers. Some researchers focused on the competition between two platform ecosystems in the same market and constructed theoretical models of indirect network effects between complementors and consumers. However, the implications from these researches might not adapt the platform ecosystem, which aims to explore new markets. This study focuses on a platform ecosystem—the Nintendo Wii—that explores a …
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