Consumer behaviour on the e-commerce market in the light of empirical research in Lubuskie voivodeship

摘要: The main aim of this article was to identify the behavior consumers in e-commerce market Poland, according model e-customer as adopted by Meier and Stormer. An attempt made answer following questions: whether education has an impact on propensity make purchases over Internet level concern about security, what are greatest limitations e-commerce, there is a clear link between assessment overall impression shopping online satisfaction with service. study shows that largest group respondents stores after carefully reading information relating e-business products it offers, often adding Web address favorites returning later obtain detailed information, or return some services. At same time they show great interest price terms delivery. research procedure used analysis literature, statistical data results survey Lubuskie voivodship.