作者: Keith E. Hess , Sheralyn D. Hess
DOI:
关键词: sports equipment 、 Brand awareness 、 Performance enhancement 、 Engineering 、 Multimedia 、 Marketing 、 Color psychology
摘要: Systems of affecting sports performance are disclosed that provide sensory stimulation and induce a response, such as psychological or physiologic including enhancement through equipment configuration. Equipment configuration may include configurations, color, image, business designation, other indicia, provided to equipment, potentially paint processes, utilize color psychology make customized visual, psychological, physiological dependent choices, creating indicia produce consistent performance, vehicle for self-expression, brand awareness. Marketing systems further incorporating configured golf clubs, serving custom expressive indicia. Further, assist consumers in making determinations purchases employing any all the above elements.