Effectiveness of online early intervention financial education programs for credit-card holders

摘要: As part of The Saint Paul Foundation’s Credit Card Project, three credit card issuers conducted randomized tests whether offering online education to cardholders is effective in changing behavior. targeted populations were either new or reaching the point first delinquency, and two involved college students. Completion correlates with more responsible usage, but experiments don’t prove that causes this Experiments student by Wells Fargo find much behavior those who choose complete education. However, both U.S. Bank smaller overall differences between control experimental groups. ; Tests for a statistically significant effect on full group are negative. If behavioral taken as given, impacts issuer profitability mixed. Because means imply likely pay time have lower revolving balances, lose interest late overlimit fee income. This not offset charge-off losses may be Fargo. Target Financial Services’ Bank’s at about their delinquency do achieve high rates participation education, despite some other positive results.