Integrating Web Usage and Content Mining for More Effective Personalization
作者： Bamshad Mobasher , Honghua Dai , Tao Luo , Yuqing Sun , Jiang Zhu
关键词: Association rule learning 、 Knowledge extraction 、 World Wide Web 、 Computer science 、 Personalization 、 Usage data 、 Information extraction 、 Session (web analytics) 、 Web mining 、 Web page 、 The Internet
摘要: Recent proposals have suggested Web usage mining as an enabling mechanism to overcome the problems associated with more traditional Web personalization techniques such as …
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