System and method to merge pay-for-performance advertising models

作者: Mark Halstead , Ebbe Altberg , Sean Van der Linden , Scott Faber

DOI:

关键词: RevenueMerge (version control)Pay per clickAdvertisingPay for performanceComputer sciencePhone

摘要: Methods and apparatuses for merging different types of pay performance advertisements. In one embodiment, a method includes: determining an indicator potential revenue party from price information list entities, which includes first type advertisements second advertisements; sorting the entities based at least partially on revenue. converting advertisement to equivalent automatically, call bid amount per advertisement, click provide phone number advertisement.