Conjoint Analysis in Consumer Research: Issues and Outlook
作者： Paul E. Green , V. Srinivasan
DOI: 10.1086/208721
关键词: Management science 、 Preference measurement 、 Conjoint analysis 、 Conjoint model 、 Variety (cybernetics) 、 Choice based conjoint 、 Consumer research 、 Economics 、 Application areas
摘要: Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and …
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