Shaping Innovation Processes Through Humor

作者: Marcel Bogers , Marcel Bogers , Trine Heinemann

DOI:

关键词: Business modelSocial psychologyPublic relationsPsychologyHumor researchInnovation processLaughterConstruct (philosophy)Conversation analysisProcess (engineering)

摘要: In this paper we present a case study of how humor is employed at the micro-level collaborative innovation processes. Based on data from workshops in which participants work together to construct new business models for particular company, employ method Conversation Analysis find that (laughter) may be an important condition acceptance proposals interactional A finding company-internal representatives’ use differs company-external terms their orientation having different rights and responsibilities process.

参考文章(2)