Frugal Services Innovation—Lessons from the Emerging Markets and an Adoption Framework for First-World Corporations and Governments

摘要: Since the outbreak of Global Financial Crisis (GFC), businesses and governments in developed economies are more focused on a single metric than ever before: sustainable affordability. The survival depends cutting back wasteful ways past, is an opportunity for reinvention through, perhaps, creative destruction (Schumpeter Backhaus 2003). Consequently, to learn adopt frugal innovating has emerged. In this chapter, we provide framework based lessons innovations derived from emerging market experiences. Frugal innovation results affordable products services through minimizing use resources or by leveraging them new (Govindarajan Ramamurti 2011; Bound Thornton 2012; Radjou et al. 2012). successful countries important—they continuous approach—and help stay relevant their stakeholders. Besides, inclusive innovation—as seen examples India, China, Africa, other countries, may ultimately ensure established have way providing “good enough” service experiences, at low cost, importantly, shortest time benefit.