Improving intention to back projects with effective designs of progress presentation in crowdfunding campaign sites
作者： Younghwa Lee , James R. Coyle , Andrew N.K. Chen
DOI: 10.1016/J.DSS.2021.113573
关键词: Applied psychology 、 Psychology 、 Perception 、 Presentation
摘要: Abstract Despite the crucial role a crowdfunding campaign webpage can play in attracting potential backers, there has been lack of theory-driven studies to investigate how design effective webpages for successful campaigns. Based on Stimulus-Organism-Response (S-O-R) framework, HCI theories, and literature information diagnosticity, this study investigates effects progress presentation designs improve intention back project. A total 463 subjects participated two controlled experiments. MANCOVA subsequent ANCOVA tests were conducted. We find significant cue backers' perceptions, turn inducing their projects.
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