Using theory-based evaluation to assess communications approaches.

摘要: This paper reports on the testing of measures for evaluating different approaches to engaging citizens in projects that encourage them adopt more sustainable energy use behaviours. It is a central notion stakeholder theory ‘bottom-up’ approaches, where individuals are actively involved rather than passive, preferable ‘top-down’ authority-led projects. But this general agreement need participation stakeholders order progress towards development exists alongside dearth evidence from comparative evaluations. A study examined six distinct communication activities aimed at encouraging Each used variety communicate, some participative and others top-down informational. Key theories fields behavioural studies were identify variables consider evaluation. Findings confirmed added value bottom-up approach compared other mechanisms identified difference between groups was extent which they implemented their intentions change behaviour, suggesting methods offer supportive environment take place. The may be useful evaluations comparing communicative approaches.