Uncovering the Muslim Leisure Tourists’ Motivation to Travel Domestically – Do Gender and Generation Matters?

摘要: Purpose – Current study is an attempt to understand what motivates local Muslim Leisure Tourists travel domestically. This further investigates the impacts of gender differences and generation gaps towards Tourists’ tour motivation respective determinants. Design/Methodology/Approach who have been on domestic leisure tours were approached participate in self-administered survey. Upon processing data, 371 sets responses analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. Findings Four motivational factors, i.e. bond Silaturrahim, knowledge widening, relaxation, Islamic facilities had significant influence intention travel. Multi-group Analysis (MGA) highlighted a homogeneous nature whose was deemed be identical despite gaps. Originality research In line with study’s key finding, homogeneity Tourists, “one for all strategy” appropriate instead generational specific marketing strategy.