作者: Erik Cambria
DOI: 10.1007/978-3-642-45111-9_41
关键词: Product (category theory) 、 Identity (object-oriented programming) 、 Natural language 、 Key (cryptography) 、 Domain (software engineering) 、 Consumption (sociology) 、 Factor (programming language) 、 Sentiment analysis 、 World Wide Web 、 Computer science
摘要: The ways people express their opinions and sentiments have radically changed in the past few years thanks to the advent of social networks, web communities, blogs, wikis, and other online collaborative media. The distillation of knowledge from the huge amount of unstructured information on the Web can be a key factor for marketers who want to create an image or identity in the minds of their customers for their product or brand. These online social data, however, remain hardly accessible to computers, as they are specifically meant …