Meta-analytic evidence on personal shopping value

作者: Barry J Babin , Nina Krey

DOI: 10.1177/2051570720922930

关键词: EconometricsScale (ratio)MathematicsValue (mathematics)

摘要: Value remains a prominently studied concept in marketing with the personal shopping value (PSV) scale by Babin et al., being one of the most applied tools to assess the value in any …

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