Why Do Individuals Engage in In-Play Sports Betting? A Qualitative Interview Study.

摘要: Increasing technological advancements and changing consumer behavior has resulted in individuals having access to a wider range of online gambling markets sporting events than ever before. Sports betting real time been aided by the accessibility smartphone devices. Consequently, popularity live sports (i.e., ‘in-play’ betting) spread across Europe around rest world. The aim present exploratory study was examine attitudes opinions towards betting. Qualitative interviews were conducted with 17 males 2 females aged between 21 32 years. Participants asked semi-structured interview questions based on pre-determined topic areas. Socio-demographic data collected Problem Gambling Severity Index (PGSI) used assess problem gambling. analyzed using thematic analysis order identify themes. Analysis transcripts identified several notable areas including ease engaging in-play betting, motivations for (including increased excitement, demonstrating knowledge/skill response odds), different reasons ‘cash-out’ feature. findings will contribute design future research investigating behaviours.