The SOCO Scale: A measure of the customer orientation of salespeople.
作者： Robert Saxe , Barton A. Weitz
DOI: 10.2307/3151568
关键词: Marketing 、 Scale (ratio) 、 Measure (data warehouse) 、 Degree (music) 、 Sales personnel 、 Customer orientation 、 Business
摘要: The concept of customer orientation in salespeople is defined, a scale developed to measure the degree which engage customer-oriented selling, and properties a...
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