Methods and computer-readable media for location-based targeted advertising
作者： Douglas O'Neil , Stephen Sherman
DOI:
关键词: Computer science 、 International mobile subscriber identity 、 Set (abstract data type) 、 Computer network 、 Targeted advertising 、 Matching (statistics)
摘要: Methods and computer-readable media are provided for providing targeted advertising to subscriber devices based on the location of device a set advertiser-defined subscriber-defined criteria. In one embodiment, method includes retrieving information that identifies device. Advertising is matched transmitted according Matching matching criteria matches both characteristics stored in profile. A may define parameters within profile further filters advertisements.
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