BLENDED LEARNING (BL) AS PEDAGOGICAL ALTERNATIVE TO TEACH BUSINESS COMMUNICATION COURSE: Case Study of UUM Executive Diploma Program

摘要: Globally, blended learning (BL) technologies have been increasingly applied in a variety of fields, both public and private sectors. In recent years, universities, businesses organizations are among those employing methods training re-training professionals the workforce. Malaysia, increasing use to enhance enriching soft skills individuals work place is evident. The advancement technology an onset many new avenues tool for teaching, it coalescing these various with particular pedagogy or andragogy has helped popularize BL. However, when institution makes critical choice delivery methods, pertinent that university needs consider success factors. One studentcentered approach entails need understand students as beneficiary learning, support system they help them learn. This qualitative study reports detail experience small group undertaking Executive Diplomas at Development Centre (EDC), Universiti Utara Malaysia progress through their program. paper looks experiences described by learners- story, experience, perspective. suggests BL offered comfortable middle ground, lots potential higher education Malaysia. It pedagogical alternative could play significant role not only teaching Business Communication, but promote lifelong initiatives much meaningful inviting way. Although this shows contributed particularly adult learners, more definitive studies. Such information can be used guide policy makers educators plan national, regional, state, local trainings programs working