Marketing to the educated Muslim woman
作者： Ameena Jaafar , Nurhafihz Noor , Nauar Kuswadi
DOI: 10.1504/IJIMB.2017.10005942
关键词: Globalization 、 Political science 、 Order (exchange) 、 Marketing mix 、 Islamophobia 、 Marketing 、 Convergence (relationship) 、 Target market 、 Consumer group 、 Psychographic
摘要: This paper attempts to explore globally common ideals, values, and lifestyles of a segment termed as 'educated Muslim women' in order stimulate discussions possible niche target market further encourage thinking understanding this emerging consumer group. The begins with an introduction the analyses its psychographics based on activities, interest opinion (AIO framework). A particular focus is given effects globalisation rise convergence individuals connected movement. ends recommendations marketing mix adjusted conclusions derived from analysis.
sci-hub.st 参考文章(17)
Aisha Wood Boulanouar, None, The Notion of Modesty in Muslim Women’s Clothing: An Islamic Point of View ,(2006)
Fatima Seedat, When Islam and Feminism Converge The Muslim World. ,vol. 103, pp. 404- 420 ,(2013) , 10.1111/MUWO.12022
Fatema Yousuf, Md. Maruf Ullah, Taskina Binta Mahmud, Women Entrepreneurship: Islamic Perspective European Journal of Business and Management. ,vol. 5, pp. 44- 52 ,(2013)
Anna Mansson McGinty, “Faith Drives Me to Be an Activist” Two American Muslim Women on Faith, Outreach, and Gender The Muslim World. ,vol. 102, pp. 371- 389 ,(2012) , 10.1111/J.1478-1913.2012.01400.X
El-Sayed El-Aswad, Narrating the Self among Arab Americans: A Bridging Discourse between Arab Tradition and American Culture Digest of Middle East Studies. ,vol. 19, pp. 234- 248 ,(2010) , 10.1111/J.1949-3606.2010.00032.X
Joseph T. Plummer, The concept and application of life style segmentation. Journal of Marketing. ,vol. 38, pp. 33- 37 ,(1974) , 10.2307/1250164
Zahra Alghafli, Trevan Hatch, Loren Marks, Religion and Relationships in Muslim Families: A Qualitative Examination of Devout Married Muslim Couples Religion. ,vol. 5, pp. 814- 833 ,(2014) , 10.3390/REL5030814
John R. Bowen, Beyond Migration: Islam as a Transnational Public Space Journal of Ethnic and Migration Studies. ,vol. 30, pp. 879- 894 ,(2004) , 10.1080/1369183042000245598
Ahmed Ibrahim Abushouk, Globalization and Muslim Identity Challenges and Prospects The Muslim World. ,vol. 96, pp. 487- 505 ,(2006) , 10.1111/J.1478-1913.2006.00139.X
Md. Habibur Rahman, Selim Ahmed, The Effects of Marketing Mix on Consumer Satisfaction: A Literature Review from Islamic Perspective Social Science Research Network. ,(2015)