Tracking lives, forging markets
作者： Maiju Tanninen , Turo-Kimmo Lehtonen , Minna Ruckenstein
DOI: 10.1080/17530350.2020.1852949
关键词: Insurance industry 、 Marketing 、 Forging 、 Service design 、 Life insurance 、 Market regulation 、 Tracking (education) 、 Self tracking 、 Business
摘要: In the insurance industry, digital technologies have been harnessed in pursuit of three goals: personalising services for customers, obtaining information about them and nudging towards behavi...
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