Relationship Between Marketing of Financial Services and Bank Performance in Jordan

摘要: In recent times, marketing has evolved to become the backbone of any successful business activity. This study therefore seeks investigate nexus between cost and bank performance. The is based on a sample 8 out 13 commercial banks in Jordan covering five-year period from 2006 2010. selected were identified data availability. this study, role activities related performance terms deposits customer, loans, profit after taxes, return assets equity. Data collected analyzed using Pearson Correlation Matrix Simple Linear Regression. results show significant positive relationship exists Jordanian loans profits taxation negative relation light assets. findings further reveal that there no link equity banks. Growing improving also evidenced supported although not single factor determines