Is the sustainability message coming home

摘要: Sustainability elements of homes in Australia are not typically captured within traditional considerations housing and value. Neo-classical economics states if consumers educated about sustainable they will chose more housing. However, this scenario is manifesting due to market failures. This paper explores what messages the sustainability a house being provided consumers, how consider their decision-making hierarchy priorities. The analysis involved content 155,780 real estate advertisements from Melbourne between July 2008-March 2015. Interviews with 19 households were also conducted understand process ended up current home. found that 10-15% mentioned something do sustainability, however there was limited engagement specific features, other than solar panels. There evidence recent gradually highlighting elements. supported by interviews which highlighted historic priorities location, affordability number bedrooms/bathrooms main considerations, seldom discussed. In absence state or national requirement for point sale lease information an opportunity agents act as intermediaries increase knowledge awareness amongst consumers. significant progress required education drive towards outcomes.