作者: Kimberly Kopka , Lois S. Mahoney , Susan P. Convery , William LaGore
DOI: 10.1108/S1574-076520140000018004
关键词: Corporate social responsibility 、 Social commitment 、 Alliance 、 Public relations 、 Mores 、 Marketing 、 Profitability index 、 Leverage (finance) 、 Business
摘要: Abstract The rate of alliance formation by firms has greatly increased over the past two decades. Congruently, firm interest in corporate social responsibility (CSR) initiatives also increased. Signaling theory suggests that may be increasing their CSR strategies an effort to signal willingness operate within mores. However, are faced with problem how communicate commitment objectively stakeholders. We argue forming alliances attempt objective message stakeholders concerning CSR. To provide insight into these explanations, we compare Total performance (TCSR) scores form those do not. control for size, leverage, profitability, and industry. find generally have higher TCSR scores, which one reasons is publicize stronger environmental records