Advertising based on influence
作者： Rishab Aiyer Ghosh , Vipul Ved Prakash
DOI:
关键词: Advertising 、 Social graph 、 Advertising revenue 、 Dimension (data warehouse) 、 Marketing 、 Business
摘要: Advertising based on influence is provided. In some embodiments, advertising includes determining an score (e.g., a given dimension) for subject user), in which the potential target advertisement; and targeting of advertisement criteria including recipients advertisement. directly estimated objective measure using social graph). also pricing advertisements one or more advertisements. further sharing revenue with first as incentive to view advertisement).
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