Responding to Tripadvisor: How Hotel Responses to Negative Online Reviews Effect Hotel Image, Intent to Stay, and Intent to Return

作者: Tiffany Avant

DOI:

关键词: MarketingPsychologyAdvertising

摘要: … negative online reviews increases hotel image, intent to stay, and guest return … among the types of hotel responses to negative online reviews when it comes to the hotel image, intent to …

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