Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing:
作者： Peter S. Fader , David C. Schmittlein
DOI: 10.1177/002224379303000407
关键词: Advertising 、 Dirichlet distribution 、 Purchasing 、 Loyalty 、 Marketing 、 Business
摘要: Small market-share brands are known to suffer from two specific disadvantages compared with high-share brands: they tend have fewer buyers than brands, and also be bought...
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