How is Employee Perception of Organizational Efforts in Corporate Social Responsibility Related to Their Satisfaction and Loyalty Towards Developing Harmonious Society in Chinese Enterprises

摘要: As a major part of corporate social responsibility (CSR) practices, Chinese companies have emphasized employee satisfaction to achieve sustainable development. However, it is still unclear how employees perceive organizational CSR efforts and whether such perceptions bring loyalty. To answer these timely inquires, we developed empirically tested theoretical framework modeling as both mediator moderator on the relationship between perception their loyalty enterprises. Based 438 usable questionnaires collected from four typical companies, found that solely providing money-related welfare improving working environment can be detrimental loyalty, but by increasing personal treatment, mitigate side-effect. Employee treatment general company effort are necessary enhance affective commitment. Copyright © 2012 John Wiley & Sons, Ltd ERP Environment.