Self-Other Connectedness in Consumer Affect, Judgments, and Action

摘要: This dissertation consists of three essays that examine the effects consumers' identities and connections to others on their behaviors. In first essay I notion consumers have multiple interact influence charitable judgments study, effect internal moral identity gender adult volunteers' donation allocations terrorist victims in London or Afghanistan. studies 2 3, explore these relief efforts intentions for Iraq. The pattern indicate males give more ingroups (i.e., London) than outgroups Afghanistan Iraq) when they high whereas females with equally both ingroup outgroup. Study 4 examines how self-construal moderates likelihood natural disasters. show judgments, rather a single salient influences behavior. my second role closeness domain relevance, using self-evaluation maintenance model, consumer regret. performance regret entree choice. two additional studies, relevance such experience compare friend stranger domains reverse occurring low domains. Jealousy mediates this interactive Finally, third special promotions purchase intentions. consider as extended employee discounts birthday increase purchase. Self-construal, one's view him herself connected distinct from others, inclusively- exclusively-framed Furthermore, feelings brand connectedness promotion type