Product information system
作者： Robert C. Ricketson , Om P. Gupta , Jack F. Bailey , Arnold C. Shilepsky , Carol C. Shilepsky
DOI:
关键词: Advertising 、 Information system 、 Product (business) 、 Session (web analytics) 、 Code (cryptography) 、 Artificial Intelligence System 、 Relevant information 、 Cart 、 Engineering
摘要: The present invention features a Product Information System (PISYS) which presents advertising and product information to grocery shoppers. system includes one or more shopping carts with bar code scanner read Universal Codes (UPCs) from merchandise. An artificial intelligence general information. determines the shopper's tastes choices shopper expresses explicitly characterizations it infers by examining buying habits. When session is complete, PISYS cart transfers relevant check-out counter, directly an in-house central computer. Because interacts at very moment he making purchase decision, provides most effective means for advertising. This data analyzed computer, accurate, timely measures of effectiveness any change in store strategy.
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