EXAMINING PROSUMERS' PARTICIPATION IN BUSINESS PROCESSES

摘要: Modern business reality forces enterprises to collaborate with various external entities. One of them is prosumers, i.e. active consumers who in areas. The goal this paper analyze activities connected processes which prosumers can participate support enterprises. consists three parts. first part briefly discusses the prosumption theory and identifies a research gap. second embraces methodology research. third presents findings conducted research, indicate how improve processes. required data was collected from survey questionnaire administered sample Polish prosumers. main statistical results indicated that actively two processes: Develop manage products services Market sell services. study concludes discussion on findings, implications, limitations, avenues for further