Systems and methods for user identification, user demographic reporting and collecting usage data

作者: Michael Brown , James Larrison , Jeffrey Carnes , Jason Disch , Gian Fulgoni

DOI:

关键词: The InternetProxy (statistics)World Wide WebUsage dataMultiple dataPurchasingDatabase serverServerComputer science

摘要: Several ways of identifying users (702) and collecting demographic information market are disclosed, including branding (202) a browser (704) with unique identification in each user request, by his key strokes or mouse clicks, gathering using multiple data sets monitoring network traffic. Additionally, requested content (228) is distinguished from other, non-user content, the performance server can be monitor analyzed client perspective. Further, an Internet user’s routed to known domain on Internetc which it intended recipient. The includes proxy servers (708) requests domain, database servers, filter (212) build usage (212-226). Particular concerning certain behaviors interest, such as purchasing data, filtered into (212-226) , form basis for numerous measuresp

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