Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM
作者： Shu-Chuan Chu , Che-Hui Lien , Yang Cao
DOI: 10.1080/02650487.2018.1470917
关键词: Psychology 、 Sense of belonging 、 Social identity theory 、 Electronic word of mouth 、 Advertising 、 Social media 、 Consumer engagement 、 Self-enhancement
摘要: ABSTRACT‘Friends’ circles’ on WeChat have helped make eWOM more easily accessible and influential than ever. Drawing from the social identity theory, literature consumer engagement eWOM, thi...
sci-hub.se 参考文章(85)
David Strutton, David G. Taylor, Kenneth Thompson, Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y? International Journal of Advertising. ,vol. 30, pp. 559- 586 ,(2011) , 10.2501/IJA-30-4-559-586
Christy M. K. Cheung, Matthew K. O. Lee, Xiaoling Jin, Customer Engagement in an Online Social Platform: A Conceptual Model and Scale Development international conference on information systems. pp. 3105- 3112 ,(2011)
Geoffrey Walford, Madhu Viswanathan, Eric Tucker, None, The SAGE Handbook of Measurement ,(2010)
Jacob Goldenberg, Barak Libai, Eitan Muller, Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth Marketing Letters. ,vol. 12, pp. 211- 223 ,(2001) , 10.1023/A:1011122126881
Mohammad Reza Jalilvand, Neda Samiei, The impact of electronic word of mouth on a tourism destination choice Internet Research. ,vol. 22, pp. 591- 612 ,(2012) , 10.1108/10662241211271563
Hsiu-Fen Lin, Determinants of successful virtual communities: Contributions from system characteristics and social factors Information & Management. ,vol. 45, pp. 522- 527 ,(2008) , 10.1016/J.IM.2008.08.002
Linda D. Hollebeek, Demystifying customer brand engagement: Exploring the loyalty nexus Journal of Marketing Management. ,vol. 27, pp. 785- 807 ,(2011) , 10.1080/0267257X.2010.500132
Michael E. Sobel, Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models Sociological Methodology. ,vol. 13, pp. 290- ,(1982) , 10.2307/270723
Michael K. Lindell, David J. Whitney, Accounting for common method variance in cross-sectional research designs. Journal of Applied Psychology. ,vol. 86, pp. 114- 121 ,(2001) , 10.1037/0021-9010.86.1.114
Silvia Wan-Ju Liang, Yuksel Ekinci, Nicoletta Occhiocupo, Georgina Whyatt, Antecedents of travellers' electronic word-of-mouth communication Journal of Marketing Management. ,vol. 29, pp. 584- 606 ,(2013) , 10.1080/0267257X.2013.771204