Proposing to teach cultural affordance to industrial design students

摘要: As initiators of product creation, industrial designers are expected to facilitate the communication products’ physical and non-physical attributes users in a selfexplanatory way. In other words, products that they create should “afford” conversation with their intended using visual semantics symbolic language design. “Cultural affordance” refers perceived possibilities for interacting particular object or environment world, which could be directly indirectly influenced by cultures both designers. The influential norms within one’s social group day-today lifestyle can significant determinants how an individual would comprehend use designed object. Our own mental models, formed through years living society, also shape our expectations engage product. Thus if we want afford usability pleasurable involvement, then design inclusive understanding user’s culture, experiences knowledge. This paper concludes proposal full-semester subject, suggested inculcate among young sensitivity close links between culture.