Providing additional functionality as advertisements with search results
作者： Eric J. Glover , Michael Travers , David Hytha
DOI:
关键词: Data store 、 State (computer science) 、 Advertising 、 Action (philosophy) 、 Computer science 、 Bid price 、 Set (abstract data type)
摘要: A method includes receiving advertisement data from a plurality of advertiser devices (50) and generating records (530) in store based on the data. Each an entity name (432) associated with (540), action (440) advertisement, bid price (538). The further request (512) search system (300), including application state (330) included set results (220) generated by system. Additionally, selecting record, result selected transmitting to
lens.org 参考文章(49)
Gregory Joseph Badros, Alon Amit, Targeting objects to users based on search results in an online system ,(2013)
Tak Yan, Jian Yuan, Sendillnathan Arunchalam, Qing Lu, Ye Chen, Real-time advertisement bidding ,(2013)
Gregory G. Raleigh, Jose Tellado, Jeffrey Green, Managing service user discovery and service launch object placement on a device ,(2012)
Nick Craswell, Filip Radlinski, Milad Shokouhi, Bodo Billerbeck, Song Zhou, Muhammad Aatif Awan, Timothy Hoad, Nitin Agrawal, Sanaz Ahari, Yatharth Saraf, Search result driven query intent identification ,(2010)
Sameer Abrol, Prem Prakash, Vageesh Banga, Sriram K. Parameswar, Apps in advertisements ,(2013)
Bernard Trest, Dynamic Information System ,(2005)
Michael C. Kunz, Chad S. Estes, Ari D. Galen, Zero fixed placement ads ,(2009)
Joshua Siegel, Phil Genera, Integration of device location into search ,(2009)